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what is?
a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86% less breakage* without weighing hair down. use this non-greasy, superfruit-infused hair oil on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.
*clinically proven, after one use.
who it’s for
fine to thick hair types 1-3c
the hair oil for those who hate hair oils. non-greasy + lightweight enough for daily use.
why it’s special
unleash your superfruit power with this superfruit-infused formula for soft, shiny, super strands. infused with our signature superfruit, sea buckthorn, this 3-in-1 strand champion creates a protective barrier around the cuticle to shield hair from breakage, heat damage + frizz for silky-smooth results without weighing hair down.
get heroic hair results:
for hair that’s super strong: 7x stronger,* that is!
for hair that’s super smooth: 2x smoother (even in high humidity)*
for hair that’s super protected: 86% less breakage + 450°F heat protection*
*clinically proven, after one use.
– 2025 CEW award winner
clinically tested results
- 7x stronger* hair
- 2x smoother (even in high humidity)*
- 86% less breakage
- 450°F heat protection*
*clinically proven, after one use.
how to use?
1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
2. to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends
pro tips
formula is lightweight enough to keep your volume while still adding strength + shine
superfruit star helps add extra protection + slip to hair prior to a haircut.
for curly + textured hair: after you set the hair, press oil into strands to break up the curl cast for the best shine + definition
safety information:
avoid contact with eyes.
ingredients:
key ingredients:
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. that’s why we infuse it into every single formula!
- silicones: helps to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against heat damage.
full ingredients:
isododecane, trisiloxane, dimethicone, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin
