signature saviors

what is?

nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.

who it’s for

fine to medium hair types 1–2c

why it’s special

we’ve packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they’re sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you’re new here!

• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.
• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*
• soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**
• the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types.

*clinically proven, after one use.
**after one use.

how to use?

• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.

• apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing.

• smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes.

• rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish.

• after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.

safety information:

avoid contact with eyes.

ingredients:

key ingredients

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants + vitamins; naturally rich in vitamins A, D + E.
• shea butter: rich in fatty acids + antioxidants known to soften + hydrate.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

safety information:

avoid contact with eyes.

sustainability + impact