soft strand stars

what is?

a set that makes your strands the star! show your hair you care with a nourishing routine starring full-sizes of normcore shampoo + conditioner + travel sizes of soulfood nourishing mask + the wizard silicone-free detangling primer.

who it’s for

fine to medium hair types 1-2c

why it’s special

the real star of this set? ultra-nourishing sea buckthorn! these superfruit-infused favorites work together to cleanse, nourish + condition, all while improving softness + detangling strands.

• full size! normcore signature shampoo + conditioner: packed with good-for-hair vitamins + antioxidants, this nutrient-rich shampoo + conditioner results in clean, nourished hair, leaving strands 7x more conditioned.*
• travel size! soulfood nourishing mask: a vitamin + nutrient-packed hair mask that deeply conditions + leaves hair 11.4x more moisturized.**
• travel size! the wizard silicone-free detangling primer: this detangling leave-in spray preps + primes strands for any style while helping to reduce frizz + protect against heat up to 450°F.†

*clinically proven, when used as a system.
**clinically proven, after one use.
†clinically proven.

how to use?

normcore signature shampoo + conditioner:
1. lather + massage shampoo through wet hair from
root to ends. rinse.
2. massage conditioner from mid-lengths to ends.
leave on for 2–3 minutes. rinse thoroughly.

soulfood nourishing hair mask:
1. after shampooing, gently massage soulfood mask
through wet hair from roots to ends. leave on for 5–7
minutes. rinse.
2. use either as a weekly treatment or an everyday
conditioner.

the wizard detangling primer:
1. evenly mist throughout damp hair from mid-lengths to
ends.
2. lightly detangle with fingers or wide-toothed comb.
3. air dry for natural texture or blow dry for a smooth finish.

safety information:

avoid contact with eyes.

ingredients:

key ingredients

• sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.
• jojoba seed oil: helps to moisturize + soften hair.
• coconut acid: helps to lather + condition.
• avocado oil: promotes moisture + smoothing benefits.

full ingredients

normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum

normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Fragrance/Parfum, Glycerin, Butyrospermum Parkii (Shea/Karite) Butter, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Silicone Quaternium-8, Trideceth-10, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask:
Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride, Dimethicone, Propylene Glycol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

ingredients explained

sustainability + impact

normcore signature shampoo:

contains recycled material: 275 ml / 9.2 fl oz contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

normcore signature conditioner:

contains recycled material: 275 ml / 9.2 fl oz contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.